José Mario Gutierrez Marquez is an architect and co-founder of the studio Bruno Fioretti Marquez Architekten. Mr. Marquez has been guest professor, in many architecture faculties in USA, Swiss, Italy and Germany. Between 2007 and 2010 he has been invited professor in the chair for" Building within existing Architecture" at the Brandenburg University for Technology Cottbus-Senftenberg. Since 2011, he is Professor for Architectural Space and Design at the Bauhaus-Universität Weimar, Germany.

Metaphor is a key topic for him, both in teaching and working. With a large seminar project started on 2012, his chair is actually working with their students on collecting metaphors and analyzing their role in architecture conceptualization. In different approaches the project has interrogated the role of metaphors, gestural metaphors and metaphoric models in qualifying the design process. Final goal of the project is a metaphor archive, a databank for architectural compositional operations.